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NRF unleashes Dave for their National Awareness Campaign [VIDEO] Against Border Adjustment Tax (BAT)

nrfNational Retail Federation Launches Next Phase of Campaign Against Border Adjustment Tax (TAX)

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Ads Featuring Small Business Owners Will Run in Targeted Congressional Districts

Dave Ratner Against Border Adjustment Tax (BAT) NRFWASHINGTON, April 13, 2017 – The National Retail Federation tomorrow will launch the next phase of a television and digital ad campaign against border adjustment tax (BAT) proposed by House Republicans’, building on the success of satirical “As Seen on TV” ads that described the BAT as an “everything tax” for American consumers. In the new campaign, three small retailers – not actors – tell their own stories and convey their fears that the BAT would put them out of business.

Small business owners are already struggling to survive in an over-regulated marketplace, and the border adjustment tax would push many of them under water,” NRF Senior Vice President for Government Relations David French said.

“Erin, Vivian and Dave represent the millions of Americans who have made enormous sacrifices to build their businesses and now are at risk of being taxed out of existence. Their stories are powerful not just because they are real, but because their fears transcend regional and partisan politics.”

The new phase of NRF’s campaign will launch in several communities across the country and will encourage viewers to go to to tell their members of Congress to oppose the BAT. In addition to digital ads featuring all three small business owners, the campaign will begin with a 30-second television spot sharing the story of Erin Calvo-Bacci, the owner of CB Stuffer, a specialty chocolate manufacturer and retailer in Swampscott, Mass.

In the ad, Calvo-Bacci says the BAT “will be devastating. …It means all of my costs are going to increase.” When asked what she wants lawmakers to know about BAT, she says, “I don’t want my company to go away. This is going to kill us.

The other ads feature Vivian Sayward, owner of Vivacity Sportswear in San Diego, and Dave Ratner, owner of Dave’s Soda and Pet City in Agawam, Mass.

The BAT is included in the House Republican leadership’s “Better Way” plan for tax reform. While NRF strongly supports tax reform, the BAT could cause retailers to see tax bills three to five times the amount of their profits, threatening to drive some merchants out of business. Most at risk would be the small retailers that make up 98 percent of the retail industry and provide 40 percent of its jobs.

The new phase of NRF’s campaign with retailers speaking our Against Border Adjustment Tax (BAT) will begin with a two-week television and digital ad buy in the congressional districts of several Republican members of the House.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Stop The BAT Tax:
Read More: National Retail Federation


Posted in National Retail Federation on April 26, 2017 by Dave Ratner.

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